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Accenture in IndiaEmployer profile

Campaign Management Sr Analyst

Location not specified · 8–83.3 yrs

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Experience
8–83.3 yrs
Salary
Not disclosed
Location
Location not specified
Work mode
Not specified
Job type
Full-time
Apply by
Closing date not listed
Posted
14 Jul 24

About this role

Skill required:

Marketing Operations - Salesforce Marketing Cloud

Designation:

Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

  

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

This Role requires:

Campaign Planning and Requirements Gathering

SFMC Configuration and Development

Campaign Execution and Management

HTML Email Template Development

Email Build Testing

Email Design Best Practices

Troubleshooting and Issue Resolution

Work Orchestration and Data hygiene

You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

What are we looking for?

  • Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.
  • Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.
  • Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
  • Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution.
  • Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
  • Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering.
  • Proficiency in HTML and CSS: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.
  • Email Design Best Practices and Testing/Troubleshooting
  • API Integration: Exposure to API integration to fully utilize SFMC’s API capabilities.
  • Salesforce Marketing Cloud Social Studio: End to end understanding of SFMC Social Studio.
  • Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.
  • Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
  • A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.
  • Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

    • Roles and Responsibilities:

  • In this role you are required to do analysis and solving of increasingly complex problems
  • Your day to day interactions are with peers within Accenture
  • You are likely to have some interaction with clients and/or Accenture management
  • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
  • Decisions that are made by you impact your own work and may impact the work of others
  • In this role you would be an individual contributor and/or oversee a small work effort and/or team
  • Please note that this role may require you to work in rotational shifts

    • Skills

    Advertising Art/Creative and Marketing
    View full job details →