Net Access
Management Trainee – Sales & Marketing
Chennai
Fresher₹2.5–3 LPA
Closing date not listed
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skoolzEmployer profile
Marketing Executive
Location not specified · 1–2 yrs
Experience- 1–2 yrs
Salary- ₹15,000–20,000 per month
- Location
- Location not specified
- Work mode
- Field work
- Job type
- Full Time
Apply by- Closing date not listed
- Posted
- 17 Apr 2023
About this role
A field marketing manager is responsible for creating and executing marketing plans and initiatives that drive awareness and sales growth in a specific geographic region. This role requires excellent communication and leadership skills, as well as a deep understanding of the local market and customer needs.
Develop and execute regional marketing plans: The field marketing manager is responsible for creating and executing marketing plans that are tailored to the local market. This includes defining target audiences, identifying key channels and tactics, and setting specific goals and metrics for success
Build strong relationships with local stakeholders: To be effective, the field marketing manager must establish and maintain strong relationships with local sales teams, partners, and other stakeholders. This includes working closely with the sales team to align on messaging, coordinating with partners on joint marketing initiatives, and collaborating with other teams such as product marketing and demand generation.
Coordinate local events and campaigns: The field marketing manager is responsible for coordinating local events and campaigns that help drive awareness and generate leads. This includes managing logistics such as venue selection, vendor coordination, and promotional materials, as well as tracking and reporting on results.
Conduct market research and analysis: The field marketing manager must stay up to date on local market trends, competitive landscape, and customer needs. This includes conducting market research, analyzing data and metrics, and using insights to inform marketing strategy and tactics.
Manage budgets and resources: The field marketing manager is responsible for managing budgets and resources for local marketing initiatives. This includes working closely with finance and other teams to ensure that resources are allocated effectively and efficiently.
Measure and report on results: The field marketing manager must track and report on the performance of local marketing initiatives, using metrics such as lead generation, brand awareness, and revenue growth. This includes providing regular updates to key stakeholders and using insights to continuously improve marketing programs.