Zonal Manager - Rural Consumer Durable

About this role

•  Responsible for conceptualizing and implementing the strategic plan to steer top line growth and bottom line delivery for the Consumer Durables Business.
•  Drive and Implement sales strategy for RURAL to deliver revenue in compliance with organization’s goals.
•  Devise business strategies to enhance productivity leading to a higher earnings multiplier per employee.
•  Identified Sales, Marketing and Distribution strategies to ensure regular flow of business.
•  Conceive and Execute key projects for RCD/RDP/RLS/RCF business and work across functions to ensure delivery of project objectives.
•  Driving Sales volumes profitably across locations.
•  Explore and identify new sourcing avenues and Channels at a National level.
•  Conduct regular and detailed business reviews with Regional Heads to ensure that corporate strategies are percolated down to the ground level sales force
•  Measure the productivity and efficiency level of Sales Team and Channel partners closely and initiate corrective action as required.
•  Build capability and productivity by enhancing skills and monitoring progress.
•  Understand competitive landscape and market dynamics
•  Ensure pricing and risk policies are in organization’s best interest.
•  Measure productivity and implement training measures to bridge the gap between the actual achievement and the KRAs defined by the management.
•  Conceptualize and develop marketing initiatives and business development activities to enhance productivity and business volumes.
•  Engage closely with Marketing to ensure that branding and advertisement are in line with product offering.
•  Revenue Optimization and Cost control
•  Maintain pricing discipline in line with cost of funds scenario and competition.