GenpactEmployer profile
Senior Manager – Global Campaign Manager-COR027686
Location not specified · Experience not specified
Experience- Experience not specified
Salary- Not disclosed
Location- Location not specified
- Work mode
- Not specified
- Job type
- Full-time
Apply by- Closing date not listed
- Posted
- 12 Jun 37
About this role
With a startup spirit and 115,000 + curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it! We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people.Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing. People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower.
Welcome to the relentless pursuit of better.
Inviting applications for the role of Senior Manager – Global Campaign Manager
We welcome talent that will constantly push the boundaries for newer and better ways of doing things. The global campaign manager plays a pivotal role in helping Genpact take growth to the next level through global marketing campaign planning and execution designed to drive results.
In this role, you will be responsible for the planning, management and execution of multi-channel marketing activities and campaigns. You must possess strong marketing, communications, and program management skills, with the ability to work seamlessly with peers across the marketing function and collaborate with colleagues to achieve common growth ambitions.
Responsibilities
- Campaign planning.
- Manage the go-to-market planning process and cadence working in collaboration with program owners
- Support the Vertical/Horizontal Marketing Leader in the development and execution of the Global Field Marketing Plan for key markets, to position Genpact as a digital transformation leader and achieve key marketing objectives: 1. increase brand awareness, 2. create demand (pipeline inflow) for our chosen services and 3. convert demand and strengthen client engagement
- Make recommendations on the marketing plan based on best practices and performance
- Conduct ongoing research and analysis of ‘spaces and places’ frequented by our target audience – helping Marketing decide on key influencers (media, events, industry associations etc.) and where to invest
- Assess market and customer trends, sales performance, and growth targets to inform marketing strategy
- Campaign operations
- Drive contact data management by maintaining and updating the contact database across our chosen audiences. Work with Master Data Management team to build campaigns in our CRM system (SFDC), and build lists for multi-channel campaigns including email, inside sales/tele nurture, events, etc.
- Manage audience segmentation and customer journey mapping
- Assist in the management of finance provisions (budget management, forecasting, invoice payment, etc.) across assigned vertical or horizontal markets.
- Work with central marketing automation teams to build and set up campaign architecture in the CRM (SFDC) and marketing automation platform (Marketo) for integrated system and delivery
- Campaign activation
- Provide project management support across assigned marketing campaigns in chosen vertical or horizontal – drive a rigor and cadence by collaborating across the marketing, business, and growth ecosystem to meet the program deliverables
- Event management support includes setting success metrics, managing pre and post event comms, data upload, managing Inside Sales appointment setting campaigns, event logistics, content etc.
- Support the Vertical/Horizontal Marketing Leader in the delivery of the account-based marketing program across industries
- Collaborate and manage projects with internal and external marketing agencies to drive outside in thinking and partnership to meet campaign milestones/objectives
- Campaign Reporting, Communication and Refresh
- Track and report campaign performance in collaboration with central teams (i.e., Marketing Automation, SFDC, DOMO, Monday.com, Allocadia)
- Track marketing leads progression. Understand and improve conversion of marketing leads into pipeline inflows.
- Up the game on internal communications –
Substantiate the business communications with performance data and provide insights on highs and lows
- Take learnings from campaign performance and generate ideas for campaign refresh/recycle
- Manage campaign follow-up, reporting and analysis
Minimum Qualifications
- Relevant years’ marketing experience, with a passion for B2B
- Experience activating multi-channel marketing campaigns including Events, Outbound, Tele nurture, Digital Media, Social, etc.
- Excellent communication and executive presence to connect at C-level
- Creative, resourceful and takes initiative
- Strong project management skills
- Demonstrated ability to drive change, to effectively influence and motivate others
- Flexibility in attitude and behavior
- Commercially savvy
- Negotiation skills in dealing with 3rd party vendors
- Judgement and decisiveness
- Required: University education. Upper second degree (2:1)
- Desired: MBA or Post Graduation (e.g., CIM)
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
Job
Senior Manager
Primary Location
India-Gurugram
Education Level
Bachelor's / Graduation / Equivalent
Job Posting
Dec 8, 2023, 4:57:08 PM
Unposting Date
Ongoing
Master Skills List
Sales and Marketing
Job Category
Full Time