CognizantEmployer profile
Senior Associate
Location not specified · 5–6 yrs
Experience- 5–6 yrs
Salary- Not disclosed
Location- Location not specified
- Work mode
- Not specified
- Job type
- Full-time
Apply by- Closing date not listed
- Posted
- 12 Nov 21
About this role
Pre-RequisitesØ Qualification: BE- Any discipline, MBA or equivalent is preferred.
Ø Experience: Postgraduate (preferably MBA) with at least 5-6 years of experience in research/competitive intelligence/strategic deals function.
Ø Candidate needs to have a very good understanding of the IT industry
Ø Excellent communication (non-negotiable)
Ø Excellent MS office skills
Ø Consulting skills – Be able to identify customer problems and come up with solutions
Ø See beyond the stated scope to achieve desired outcomes – Past experience of working in challenging environments is a plus
Ø Combination of technology and sales orientation is a plus
Roles & Responsibilities
Ø Conceptualize and lead demand generation initiatives in a specific vertical, and collaborate with the sales function on execution
Ø Enable the sales team to initiate/grow conversations with prospects via in depth account research/intelligence
Ø Identify and evaluate go-to-market verticals/accounts for specific geographies
Ø Work with the sales team to identify/define prospect list, identify key offerings/solutions for each prospect account and define GTM
Ø Identify industry relevant topics/trends to run demand creation initiatives including campaigns
Ø Lead account planning activities – specifically in terms of identifying opportunities in each target account, educating inside sales function, account executives & client partners on the same
Ø Create competitive intelligence, industry intelligence and market analysis reports to deliver actionable insights for the sales community
Ø Leverage tools such as Draup/Zoom info/Hoovers/LinkedIn and other research-oriented sites
Ø Thorough understanding of analyst reports, investor day decks and account press briefings, to understand prospects strategy, focus and thereby take Cognizant solutions to the market
Other Skills & Abilities
Ø Excellent team player and liaise with the sales development executives to target accounts effectively
Ø Excellent analytical skills and provide qualitative findings
Ø Problem solving abilities to understand request and deliverable designs
Ø Good listening skills and comprehensive abilities to understand information
Location: Chennai/Bengaluru/Mumbai/Pune