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IDFC FIRST BankEmployer profile

Product Manager-Loyalty

Location not specified · 5–83.3 yrs

Experience
5–83.3 yrs
Salary
Not disclosed
Location
Location not specified
Work mode
Not specified
Job type
Full-time
Apply by
Closing date not listed
Posted
13 May 33

About this role

Role/Job Title: Product Manager-Loyalty

Function/ Department: Marketing

Job Purpose

Building a best-in-class loyalty platform for customers and managing the product to achieve business objectives as well as delivering the best possible experience to customers.

Roles & Responsibilities

  • Craft, communicate & execute a long-term product strategy of the enterprise loyalty program in alignment with business objectives.
  • Collaborate with business, tech, design, marketing & analytics team to define product requirements, prioritize backlog to align with changing customer needs.
  • Put customers & customer analytics at the centre of discovery, design & prioritization & drive strategic initiatives related to success of the product.
  • Understand the economics of each business unit and create business specific loyalty product constructs to maximize business KPIs and drive profitability of loyalty.
  • Monitor various channels of information flow that can provide feedback on platform/ product performance to improve KPIs.
  • Actively participate and contribute to weekly sprint reviews, monthly & quarterly reviews on product performance
  • Execute requisite tests to understand the best possible solution for customer pain points.
  • Liaise with marketing/ campaign teams to ensure promotion/campaigns of product features.
  • Ensure risk/compliance /legal guidelines are followed while product creation.
  • Demonstrated ability to develop, communicate & execute product strategy & roadmap in a fast-paced environment.
  • Experience of working in Agile methodologies and a good understanding of digital product development process
  • Familiarity of working with SQL, CSS, JavaScript, MongoDB & React
  • Excellent problem solving and analytical skills; ability to break down a complex problem statement into smaller components & solve them in a strategic manner.
  • Should be willing to take ownership of the product end to end and pro-actively report on the performance same


Education

Graduation: Bachelor’s in Engineering / Technology / Maths / Commerce / Arts / Science / Biology / Business / Computers / Engineering / Management.

Experience: 2 to 5 years of total work experience.

Skills

Marketing and Sales
Product Manager-LoyaltyNot disclosed