IDFC FIRST BankEmployer profile
Product Manager-Loyalty
Location not specified · 5–83.3 yrs
Experience
- 5–83.3 yrs
Salary
- Not disclosed
Location
- Location not specified
Work mode
- Not specified
Job type
- Full-time
Apply by
- Closing date not listed
Posted
- 13 May 33
About this role
Role/Job Title: Product Manager-LoyaltyFunction/ Department: Marketing
Job Purpose
Building a best-in-class loyalty platform for customers and managing the product to achieve business objectives as well as delivering the best possible experience to customers.
Roles & Responsibilities
- Craft, communicate & execute a long-term product strategy of the enterprise loyalty program in alignment with business objectives.
- Collaborate with business, tech, design, marketing & analytics team to define product requirements, prioritize backlog to align with changing customer needs.
- Put customers & customer analytics at the centre of discovery, design & prioritization & drive strategic initiatives related to success of the product.
- Understand the economics of each business unit and create business specific loyalty product constructs to maximize business KPIs and drive profitability of loyalty.
- Monitor various channels of information flow that can provide feedback on platform/ product performance to improve KPIs.
- Actively participate and contribute to weekly sprint reviews, monthly & quarterly reviews on product performance
- Execute requisite tests to understand the best possible solution for customer pain points.
- Liaise with marketing/ campaign teams to ensure promotion/campaigns of product features.
- Ensure risk/compliance /legal guidelines are followed while product creation.
- Demonstrated ability to develop, communicate & execute product strategy & roadmap in a fast-paced environment.
- Experience of working in Agile methodologies and a good understanding of digital product development process
- Familiarity of working with SQL, CSS, JavaScript, MongoDB & React
- Excellent problem solving and analytical skills; ability to break down a complex problem statement into smaller components & solve them in a strategic manner.
- Should be willing to take ownership of the product end to end and pro-actively report on the performance same
Graduation: Bachelor’s in Engineering / Technology / Maths / Commerce / Arts / Science / Biology / Business / Computers / Engineering / Management.
Experience: 2 to 5 years of total work experience.