Marketing

About this role

• Minimum 3 - 5 years of experience with hands on experience in running branding initiatives, marketing initiatives
• Master’s degree in Marketing / Advertising / Communications
• Worked for a minimum of 1- 2 years on building employer branding, corporate branding campaigns
• Worked on building content for employer brand, brand
• Worked on managing agencies and in-house designers
• Ability to collaborate hands-on with multiple stakeholders across global markets
• Maintain up-to-date reporting trackers
• The ability to implement quickly
• Developing and optimizing our digital portfolio to target active and passive diverse talent using channels such as career site, social job sites, job boards/niche sites
• Understand the talent profiles for the organization and develop a robust recruitment marketing strategy
• Develop programs using sponsored jobs, paid social amplification, campaigns aligned to hiring needs in partnership with the digital and TA teams.
• Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels.
• Leveraging marketing best practices, talent engagement campaign strategy, social channel landscape, and measuring campaign success
• Promote and communicate the employee value proposition through various digital platforms.
• Develop campaigns to build brand affinity and advocacy amongst employee with a focus on building the brand ambassadors program.
• Create, uncover, and articulate personal and inspirational employee stories to support the employer brand.
• Monitor and measure the effectiveness of campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders