Manager Market Research

About this role

• Research market conditions and lead feasibility studies to determine market demand for existing and new products or services
• Develop customer typologies from the scratch
• Devise and evaluate methods and procedures for collecting data (surveys, opinion polls, or questionnaires) or arrange to obtain existing data.
• Successfully manage multiple projects simultaneously, all in different design/analysis stages
• Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges for planned research
• Lead, along with agencies - Questionnaire Design, Analysis, Reporting
• Managing agencies and their respective leads, from beginning to end, including making actionable recommendations to support key business objectives
• Manage internal stakeholders – advance product planning, marketing, product planning
• Lead the prioritisation of research projects, ensuring strategic alignment with all stakeholders. Conduct competitive/industry/market trend research in specific segments, markets, and delivery modes using appropriate specialized data sources
• Executing all research plans and managing/monitoring field activities
• Budgeting, financial control and expense management for all researches
• Synthesis and communication of both primary and secondary research findings into actionable insights
  
  

• Experience in Automotive Primary Quantitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews, archetype/ ethnographic research, UX/UI and design thinking would be preferred
• Ability to moderate brainstorming workshop sessions with multiple stakeholders
• Excellent Idea presentation skills-making razor sharp presentations, through Power Point, Excel sheets or MS Word documents with clear business logic to Senior Management
• Reasonable understanding of Automotive trends, segments and current dynamics and the ability to draw market valuable insights and intelligence reports
• Cross-functional working skills to collaborate with functions like Design, Innovation, R&D, Marketing Services
• Communication & Networking skills within and outside the Organization to build good relations with market research partners
• Strong interest and knowledge of consumer electronics and automotive industry is desirable