IDFC FIRST BankEmployer profile
Lead-Portfolio Campaigns (Retail Liabilities)
Location not specified · Experience not specified
Experience- Experience not specified
Salary- Not disclosed
Location- Location not specified
- Work mode
- Not specified
- Job type
- Full-time
Apply by- Closing date not listed
- Posted
- 13 May 24
About this role
Role/ Job Title: Lead-Portfolio Campaigns (Retail Liabilities)Business: Retail Banking
Function/ Department: Retail Liabilities
Job Purpose
In next few years, we want to grow our liabilities book by at least 4-5x. In line with overall strategy of the bank, we will build and scale up truly transformational digital, analytics and organizational capabilities which will enable us to acquire high quality customer base and then build deep banking relationship with them to drive this growth. Our intent is to go to market and differentiate our product in the market on the back of the experience and engagement delivered through this channel for our customers.
Roles & Responsibilities
- Campaign Design and Execution.
- Responsible for executing all digital campaigns across platforms.
- Collaborate with internal cross-sell, personalization, and marketing teams for content & execution.
- Design digital campaigns including campaign platform strategy and identification of customer base for targeting.
- Plan, execute, and measure hacks, experiments, and conversion tests.
- Collaborate with assisted channels (e.g. field RMs, Virtual RMs) for drop off management in digital campaigns.
- Measurement and Tracking Performance.
- Measure and report performance of all digital campaigns across platforms.
- Co– own digital engagement targets for activation and engagement (e.g. funding, balance build, cross sell and servicing)
- Co-responsible for conversion rate optimization on digital campaigns incl. funnel analytics and hacks to improve conversion.
Co-own conversion rate on campaigns.
Education Qualification: Graduation or above in any discipline
Experience: Minimum 6+ years of relevant experience in Banking or allied Business.