PaytmEmployer profile

Digital Media Buying & Planning- Team Lead

Location not specified · 3–5 yrs

Experience: 3–5 yrs
Salary: Not disclosed
Location: Location not specified
Work mode: Not specified
Job type: Full-time
Apply by: Closing date not listed
Posted: 12 Apr 24

About this role

About Us:

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About the team:

The media team at Paytm is responsible for optimizing media budgets, identifying key media channels, and negotiating partnerships to ensure effective reach and thereby driving business growth. Their meticulous planning and buying strategies help Paytm maximize its media ROI in a dynamic digital landscape.

Job Summary:

As a member of the Digital Media Planning & Buying team, you will play a crucial role in shaping our online presence and ensuring that their advertising campaigns effectively reach their target audiences. You will manage our external agencies to develop data-driven, ROI-focused strategies and execute media plans that align with our goals and objectives.

Expectations/ Requirements:

Digital Media Strategy: Develop comprehensive digital media strategies that align with our objectives, including setting goals, identifying target audiences, and selecting the appropriate digital channels
Media Planning: Lead the development of media plans, including budget allocation, campaign scheduling, and the selection of digital media platforms and channels
Media Buying: Oversee the negotiation, purchase, and management of digital advertising inventory across various channels, such as display, video, social media, programmatic, and search
Data Analysis: Utilize data and analytics tools to monitor campaign performance, identify trends, and make data-driven optimizations to improve ROI
Vendor Relationships: Build and maintain relationships with digital media vendors, staying updated on industry trends and new advertising opportunities
Ad Compliance and Best Practices: Stay current with industry regulations, ad policies, and best practices to ensure that campaigns are compliant and ethical
Performance Reporting: Generate comprehensive reports that showcase the impact of digital media campaigns, with recommendations for future optimizations

Qualifications for this role:

Bachelor's degree in Marketing, Advertising, or a related field (Master's degree is a plus)
3-5 years of experience in digital media planning and buying
Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, Display & Video 360) and analytics and attribution tools such as Appsflyer
Strong analytical skills and experience with data analysis and reporting tools
Excellent communication, negotiation, and presentation skills
Adept at managing multiple projects, budgets, and deadlines simultaneously
Up-to-date knowledge of industry trends, best practices, and emerging technologies
Certifications in relevant digital advertising platforms (e.g., Google Ads, Facebook Blueprint) are a plus

Why join us:

If you are a strategic thinker with a passion for digital media and a track record of delivering results, we invite you to join our team at Paytm for the role of Digital Media Planning & Buying. We offer a collaborative work environment and opportunities for career growth.

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Skills

Management and Manufacturing