CitiEmployer profile

Campaign Delivery Manager - C11

Location not specified · 5–8 yrs

Experience: 5–8 yrs
Salary: Not disclosed
Location: Location not specified
Work mode: Not specified
Job type: Full-time
Apply by: Closing date not listed
Posted: 14 May 35

About this role

Job Id: 23707673

Role Outline / Job Summary

Every month, the Analytics & information Management team, in coordination with Marketing, Customer Excellence, e-Biz and other business partners runs a number of campaigns that inform customers about new and existing product features and offerings. There is a list of pre-identified important programs, which we run regularly; in addition to that there are numerous new requests from business managers are received every month. To ensure continuous client engagement and best customer experience, campaign management manager should ensure that optimum numbers of messages are sent with right offers at right time and through the right channel.

Job Description

Position Title: Campaign Manager
Grade / Level: Manager
Business Group: GCG
Function / Group: Campaign Management
Department: AIM
Location: Chennai

Role & Responsibilities:

Business / Department Objectives:

Apply advanced data analytics techniques to come up with right offers for the customers at right time and through the right channel.

Core Responsibilities:

Campaign Delivery Management
Work with product managers to generate the list of right set of customers for new campaigns
Campaign Performance Evaluation and Insight
Stakeholders Management

Day-to-Day Responsibilities:

Understand data requirement from the business users and translate the business requirements into technical requirements
Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar
Coordinate with e-Biz, Marketing and Product team and publish campaign delivery calendar and execute the campaigns as per the calendar
Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient’s satisfaction
Coordinate with other business functions including technology, credit risk and business teams
Build strong understanding of Citi systems and databases, data available in datamart & Production Server within the team
Collect customer feedback , track campaign performance and recommend necessary changes in campaign design and customer targeting to improve the campaign effectiveness
Maintain and support Next Gen Customer Engagement Platform – Covenant
Publish a periodic summary of campaigns executed – including response rate and value generated and identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

Campaign Delivery Calendar
Generate Campaign leads as per requirement
Campaign Performance Tracking Report
Recommendation to improve campaign effectiveness
Reusable utilities to build programs for new campaigns in a very short time

Percentage of Travel: 10% of the Time

Qualifications

Education:

BE / MS / MCA from a reputed institute

Experience:

5-8 years

Certifications:

(Preferred) SAS Certification is desirable

Skills:

SAS / Business Intelligence Tools, MS Office, DBMS Concepts, Project Management
Pyspark/Hive Skills good to have

Other:

Banking, Campaign Management

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

-------------------------------------------------

Job Family Group:

Decision Management

-------------------------------------------------

Job Family:

Data/Information Management

------------------------------------------------------

Time Type:

Full time

------------------------------------------------------

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Skills

Management and Manufacturing