DeloitteEmployer profile

CA - EDC - Senior Analyst – Digital Analytics (Marketing)

Location not specified · 3–5 yrs

Experience: 3–5 yrs
Salary: Not disclosed
Location: Location not specified
Work mode: Not specified
Job type: Full-time
Apply by: Closing date not listed
Posted: 14 Jul 28

About this role

Position Summary

Senior Analyst, Digital Analytics (Marketing) | Deloitte Support Services India Private Limited

Position Overview:

Deloitte USI is seeking a Senior Analyst for their Marketing Analytics team. As an integral member of a high-performing team, you will be required to have strong appreciation for data and technology, as they relate to marketing, and be able to provide compelling analysis and insights for marketers.

Responsibilities:

Work closely with marketers, and Digital, CRM Enablement and Market Reporting teams to establish campaign specific benchmarks and measure against key performance indicators (KPIs)
Extract, analyze, and report on key data that showcases effectiveness of campaigns and tactics, inclusive of target’s physical, digital and social footprint
Provide data-driven actionable insights to our marketers and practitioners to improve on campaign success (e.g. improve client experience through the digital channels, increase client engagement) and/or optimize reaching respective objectives
Collaborate across the organization to design, construct, and deliver marketing performance presentations, reports and insights to key stakeholders
Develop and maintain benchmark and trending analyses that support customer experience through the digital channel
Conduct ad-hoc analysis as required to support campaign life cycle
Use advanced analytical skills to provide business insights through descriptive, predictive and prescriptive data analysis
Develop new ways to analyze and present data using interactive visualizations and reports, static and dynamic dashboards, charts, and graphs based on business needs and according to established quality standards
Seek out optimization opportunities within functional systems/tools, in collaboration with various stakeholders, globally

Qualifications and Experience:

The successful candidate will meet the following criteria:

Bachelor's/Master's degree in Marketing, Business Management, Analytics, Maths, Commerce, or a similar area
3-5 years' experience in marketing campaign reporting and analytics
Proven analytical, systematic and logical problem-solving skills
Advanced experience in using marketing automation tools, web analytics solutions, Adobe Analytics suite, and Google Analytics
Foundational experience in campaign management tools such as Oracle Eloqua, and Adobe Campaign will be an asset
Advanced experience in using BI/data modeling and reporting tools (e.g. Cognos, Tableau, Power BI, R, etc.) for creating dashboards, reports and data standardization/ engineering/modelling. Advanced Microsoft Excel skills.
Hands-on experience on content management systems like Adobe Marketing Cloud would be an added advantage
Familiarity with integrating various technologies to support marketing efforts
Foundational understanding of technology, data flows and data management approaches, and their impact on business processes
Knowledge or previous experience with Siebel or other CRM solutions will be an asset
Strong time management capabilities, with the ability to work on multiple initiatives and activities at the same time
Ability to research, develop, present new ideas and conceptualize new approaches and solutions
Excellent verbal and written communication skills
Familiarity with integrating various technologies to support marketing efforts
Demonstrated ability to work effectively in cross-functional, virtual teams
Motivated, self-starter, independent and proactive

Work Location: Hyderabad

Shift Timings: 2 PM to 11 PM IST

As part of the recruitment process those selected will be required to provide employment references and complete a background check which includes a criminal check.

How You’ll Grow

At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Centre in India, our state-of-the-art, world-class learning Centre in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities.We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.

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Recruiting tips

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Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Our purpose

Deloitte’s purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte's purpose, commitments, and impact.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

Requisition code: 168592

Skills

Management and Manufacturing