DeloitteEmployer profile

Assistant Manager - CMG- Marketing Strategy

Location not specified · 5–7 yrs

Experience: 5–7 yrs
Salary: Not disclosed
Location: Location not specified
Work mode: Not specified
Job type: Full-time
Apply by: Closing date not listed
Posted: 13 Apr 10

About this role

Position Summary

Deloitte Center for Regulatory Strategy

A content and digital marketing professional with strong understanding of professional services marketing. Someone who can work with the business and the Center to develop and promote content/thought leadership, distribute through appropriate channels and track results.This individual will also revamp the bi-weekly newsletter and update the D.com hub page, working with partners in the green dot agency and green dot shop.In addition, this person will work with the green dot industry team on the 2022 regulatory outlooks and resulting derivative content such as webinars.

What you’ll do:

As a strategic marketing analyst in Deloitte Services LLP, a subsidiary of the Deloitte US Firms, you will contribute to the growth and development of the organization in a variety of ways.

Key job responsibilities include:
Help the Center increase its audience by:
Supporting revamp of the main D.com page to have an optimal user experience and be SEO-friendly
Improving the trackability of the page and monitoring key engagement metrics (e.g. (~30% engagement rate and social interactions).
Creating social campaigns that improve visibility of DCRS eminence
Helping Deloitte Center for Regulatory Strategy leaders with their social (Twitter and LinkedIn) in terms of optimization and managing content
Help DCRS experts build their eminence via participation in panels/ at conferences etc.
Ensure timely delivery of the Center’s eminence on the regulatory environment in financial services (~2 pieces of content / week) by driving:
Design management through the in-house agency
Distribution through email
Preparing client ready email and social (primarily LinkedIn)
Adding eminence to relevant web pages including the Deloitte Center for Regulatory strategy hub page and industry pages to drive engagement/downloads
Finalize internal newsletter format and distribution list and roll out in January.Continued marketing support for the biweekly newsletter, including its PDF and email design through the agency, submission to D.com and distribution via the mailbox to key internal stakeholders
Working cohesively with the in-house agency on higher level campaigns such as the industry regulatory outlooks and emerging topics
Continued cross promotion with the Center for Financial Services and Financial Services eminence via coordination with the industry marketing teams
Participate in Deloitte Center for Regulatory Strategy meetings (1-3x / week)
Skills and Competencies:
Strong understanding of content and digital marketing
Ability to create or work with editors and our in-house agency to curate content for digital channels such as web, email, social media, intranet, etc.
Collaborate with the agency to leverage different content formats and create marketing assets that can be used to promote our thought leadership/content across digital platforms
Understanding of digital and key social media platforms—Twitter, LinkedIn, etc.
Excellent program management by asking consultative questions to understand needs and goals, challenges the status quo, provides innovative, impactful ideas, suggests alternatives and can articulate pros and cons
Ability to analyze, and present data in intuitive graphical formats to draw meaningful insights for the business
Strong MS Office skills, especially Excel and PowerPoint and ability to integrate various technologies to support marketing efforts
Should focus on the end goal and quickly adapt to changing business priorities
Build relationships, share new ideas and interact with marketers based in the US.
Attention to detail with an ability to take ownership, take decisions, and execute
Strong verbal and written communication skills
Excellent team player with experience working in virtual teams
Qualifications and experience required:
5-7 years of experience in content marketing, with good understanding of digital marketing social media promotion, and measuring ROI from content marketing efforts.
How you’ll grow

At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

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Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Our purpose

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Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

Requisition code: 158182

Skills

Marketing and Sales