GenpactEmployer profile

Assistant Manager, Marketing Analytics-ANA012067

Location not specified · Experience not specified

Experience: Experience not specified
Salary: Not disclosed
Location: Location not specified
Work mode: Not specified
Job type: Full-time
Apply by: Closing date not listed
Posted: 12 Nov 22

About this role

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people. Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing., People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower. Welcome to the relentless pursuit of better.

Inviting applications for Assistant Manager, Marketing Analytics

This role supports Commercial Analytics enablement of sales and marketing analytics, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above. Good understanding of industry trends this role will provide insights and recommendations for driving business performance associated with sales / marketing teams.

Key Requirements/Responsibilities

Hands on Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement, Omni Channel analysis and competitive analysis for pharmaceutical brands
Data-driven insights and make recommendations to measure and optimize salesforce promotion analysis using statistical techniques like, MMX, Test control analysis, Optimization, key driver analysis and communication with HCPs, as well as internal reporting with key partners such as sales and marketing leadership
Builds and models a culture of questioning and constructive challenge to foster openness and candid dialogue
Encourages accountability and responsibility that enables others to act with integrity
Hands on experience in commercial organization analyses including sales force sizing, alignment and call planning and targeting
Finding opportunities for improving salesforce internally and informing solutions to drive field impact
Hands on experience of using statistical / ML analysis for marketing operations like MMX, A/B testing, causal analysis, optimization etc.
Experience of leading client engagement for US based pharmaceutical clients
Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data
Experience in R/Python/SAS and SQL, Excel
Familiarity with process set-up, quality critical metrics and operational issues / management
Knowledge of various therapeutic groups
Business analytics or sales operations in the biopharmaceutical or other healthcare industries

Minimum Qualifications

MPharma (with MBA), B.S. Information Systems, Computer Science/BE/B Tech. or equivalent work experience in the requested field
Should be familiar with concepts of Machine Learning/Statistical Learning and AI and their application cases.

Preferred Qualifications

Experience in Pharmaceutical Marketing Analytics preferably for US based clients
Knowledge in analytical tools like Python/R/SAS
Good verbal and written communication skills
Ownership of tasks assigned without supervisory follow-up
Pro-activeness and passion to tackle new challenges
Personal drive and positive work ethic to deliver results in demanding situations

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Job

Assistant Manager

Primary Location

India-Bangalore

Schedule

Full-time

Education Level

Bachelor's / Graduation / Equivalent

Job Posting

May 17, 2024, 3:41:47 AM

Unposting Date

Ongoing

Master Skills List

Operations

Job Category

Full Time

Skills

Production