GMR GroupEmployer profile
AM - Branding, Marketing Comm & Advocacy - 9342
Location not specified · 11–83.3 yrs
Experience- 11–83.3 yrs
Salary- Not disclosed
Location- Location not specified
- Work mode
- Not specified
- Job type
- Full-time
Apply by- Closing date not listed
- Posted
- 14 May 23
About this role
JOB PURPOSE- Manage Branding and Production at DIAL Business level
- Ensure Uniformity and correct use and representation of logo and brand identity across the Business
- Cost Reduction – in house design, creative approach for print and production
- Work closely with Group Corporate Communications to ensure alignment of branding activities with the group
Accountabilities
Key Performance Indicators
Branding and Production for DIAL
- Finalization of Branding designs
- Monitoring branding work to avoid logo violations
- Agency Selection
- Interface with Management
- Scope of Work
- Execution as per timelines and brief
- Budget allocation and cost savings
- Branding and Projection
- Quality and Cost.
- Catalogue and chronicle
- Archive and retrieval of Data as per requirement for various initiatives, creative requirements.
- Customized Films for various events and Social Media
Concept, Development of Creative designs for various campaigns
- Turnaround time
- Cost saving
- No. of designs prepared as per Annual Target
- Timely release of advertisements
- Availing all Sponsorship benefits that accrue to the organization
- Working and Interface with the Local Business teams
- Interface with Local vendors, Govt. representatives for execution of jobs
- Successful execution of events
- Turnaround time
- Engagement / Klout Score
- Development of creative on a case to case basis (basis urgency/criticality etc)
External - Roles you need to interact with outside the organization to enable success in your day to day work
Working closely with agencies, production houses, publishers & printers, event managers etc.
Interaction with vendors working on branding projects being executed by various other departments like Finishes/ CPD / Ops
Interaction with Associations / Societies to whom Sponsorship is provided by DIAL
Interaction with Publicity Teams of various Govt organisations like AAI / Airlines / Customs / Immigration
Interaction with signage agencies for branding work
INTERNAL INTERACTIONS
Internal - Roles you need to interact with inside the organization to enable success in your day to day work
Support to all departments at DIAL
Interaction with SPG for various communication updates for DIAL
Interact with various departments which are key consumers of Corporate Communication services – QSD/HR/TOPS etc
Interaction with Finance teams to oversee and ensure that all vendor payments / advances / approvals are taken for jobs / initiatives
Interface with CEO /BCM / GCM office for regular directions and requirements on which Corp Comm needs to work
FINANCIAL DIMENSIONS
- Provide in-house creative/design support for all marketing collaterals of the organization
- Ensure strict Cost control and adherence to approved budget through rationalization, negotiation and applying BLIP initiatives.
- No. of production assignments handled per annum including printed stationery and other marketing collaterals for DIAL.
- Ensure design, production and on ground support to other Airport Businesses and GMR Group companies / Locations as per requirements
- Bachelor of Arts (Advertising)
- Higher National Diploma in Mass Communications
- Over 11 years in Corporate Communications and Branding
- Personal Effectiveness
- Social Awareness
- Entrepreneurship
- Problem Solving & Analytical Thinking
- Planning & Decision Making
- Capability Building
- Strategic Orientation
- Stakeholder Focus
- Networking
- Execution & Results
- Teamwork & Interpersonal influence