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Project Role :Application Lead
Project Role Description :Lead the effort to design, build and configure applications, acting as the primary point of contact.
Management Level :9
Work Experience :6-8 years
Work location :Gurugram
Must Have Skills :
Good To Have Skills :
Job Requirements :
Key Responsibilities : 1 Adobe Target Implementation: Lead the planning, execution, and optimization of Adobe Target activities across our digital properties2 Personalization Strategy: Develop and execute personalization strategies to improve user engagement, conversion rates, and overall customer satisfaction3 A/B Testing: Design, set up, and analyze A/B and multivariate tests to optimize website content, user flows, and overall digital experiences4 Data Analysis: Use data and analytics tools to gather insights
Technical Experience : 1 Proven experience as a developer with a strong focus on Adobe Target Adobe Target certification is highly desirable2 Proficiency in web development technologies such as HTML, CSS, JavaScript, and familiarity with Adobe Experience Manager AEM is a plus3 Strong understanding of digital marketing concepts, A/B testing, and personalization strategies4 Excellent data analysis skills and proficiency in using analytics tools like Adobe Analytics or Google Analytics
Professional Attributes : 1 Candidate should have good communication skills2 Good Team Handling abilities3 Own entire process for analytics project and act as main SME
Educational Qualification : Bachelors degree in Computer Science, Information Technology, or a related field MBA in marketing is a plus point not compulsory
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