WiproEmployer profile
ABM and Campaigns Lead for APMEA
Location not specified · 7–9 yrs
Experience- 7–9 yrs
Salary- Not disclosed
Location- Location not specified
- Work mode
- Not specified
- Job type
- Full-time
Apply by- Closing date not listed
- Posted
- 14 May 30
About this role
Role Name: ABM and Campaigns Lead for APMEAAbout the role:
The APMEA Strategic Market Unit focuses on 6 key regions – Australia and New Zealand, Africa, India, Japan, Middle East and Southeast Asia. Your role as the Marketing Lead for Asia Pacific, Middle East and Africa (APMEA) is to drive Account Based Marketing (ABM) programs and digital influence campaigns for strategic and growth clients.
The Marketing Lead will implement and support various marketing programs with the goal of driving brand recognition and demand for Wipro’s services. You will work in conjunction with the APMEA SMU Marketing Heads to create compelling Wipro messaging and execute campaigns tailored to the needs of our clients across APMEA. You will be responsible for collaborating with cross-functional teams across central marketing functions such as brand, website, digital marketing, influencer relations and GBL Marketing functions.
In this role, you will also drive strategic marketing campaigns, with a strong understanding of marketing strategy and execution, including the interplay of digital and offline channels to drive engagement, and enabling technologies. Create messaging specific to audience, channel and/or based on marketing activity that resonates with key audiences and drive fully integrated campaigns utilizing all marketing channels.
This role is Bengaluru, India and the candidate is expected to work from Wipro’s Sarjapur campus.
Roles & Responsibilities:
Key Responsibilities (not limited to):
We seek an experienced and talented Marketing Lead to join our dynamic APMEA SMU Marketing team at Wipro.
You will strategize, implement, and manage integrated account-based marketing, and demand generation campaigns that elevate the Wipro brand and drive quantifiable business results across key APMEA accounts. You will focus on measuring effectiveness and ROI, by tracking pipeline impact, and revenue outcomes.
Account-based marketing: Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipro’s rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipro’s footprint within accounts.
Demand-generation and influence campaigns: Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize market opportunities.
Qualifications:
Minimum qualifications and desired experience:
- 7-9 years of relevant work experience as a marketing or business development professional in B2B IT services, with an understanding/awareness of technology
- Experience of and proficiency in integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and events (Virtual and in-person).
- Experience of marketing automation and ABM tools such as Demandbase, Marketo, Salesforce and other equivalent MarTech platforms is preferred.
- Proficiency in effective communications, both written and spoken is a must.
- Experience in project management and budgeting.
- Knowledge of social media practices to enhance business opportunities.
- Ability to work independently across a matrixed organization.
- Capable of managing programs with cross-functional teams.
- Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results
- Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
- Solid knowledge of content creation, partner marketing, and how to leverage, social, digital, comms, AR and PR within omni-channel campaign development.
- Master of Business Administration (MBA) in marketing, communications, tech journalism or a related field